Good software shouldn’t be reserved for the companies that can afford it. Small businesses, independent sellers, anyone keeping track of their own life — they need tools as sharp as anything sold to an enterprise, without the surveillance, the lock-in, or the price tag.
Every product starts with a job someone actually needs done. We pick problems we understand, build the tool we’d want to use ourselves, and price it so the person with the problem can afford to buy it. What we ship, we keep running.
Most software is priced for the people who approve the budget, not the people who use it.
A short list of products, each given the time it needs. Nothing gets shipped half-built to fill out a portfolio.
A working version goes out early. What gets built next is decided by how the tool is actually used, not by a roadmap written in advance.
Private by default. Nothing is collected that the product doesn’t need to work, and nothing is sold on.