Software should serve the people who use it, not the other way round. We want a web where good tools are within reach of ordinary people — small businesses, independent sellers, anyone keeping track of their own life — without surveillance, lock-in, or a price only companies can pay.
We build small, sharp tools and put them in real hands. Each project starts with a job someone actually needs done, gets built properly, and ships early enough to be shaped by use. Fewer products, made to last, owned by the people who rely on them.
A tool that nobody can afford was never really built.
Fewer projects, built properly, instead of many built halfway.
Get a working version into real hands early and let real use decide what comes next.
Private by default. Nothing collected that the product doesn’t need.